GreatNusa Case Study: Improving Discoverability and Personalization

GreatNusa

Online Learning Portal

GreatNusa’s vision is to create Indonesian leaders of the future. We helped them realize this vision by designing an online learning portal that provides easy access to learning materials from anywhere, at anytime – available in the form of free or paid courses.

However, the platform received some criticism from its users that it was a bit of a struggle for them to navigate around the website and discover courses. Besides that, users also found it hard to find learning materials and tutor information. We joined hands with GreatNusa in order to improve the platform’s overall user experience.

GreatNusa

Platform

Desktop Website
Mobile (Responsive) Website

Engagement

February 2022 - June 2022

Scope of Work

UX Research

Design System

Product Design

Empathizing and journey mapping

Understanding the user’s journey to search and discover their desired courses

To validate the current problem areas, dig deeper into user behavior, find more valuable insights around user’s pain points and discover possible opportunities to build solutions; we conducted in-depth User Testing.

We found out that what’s really important for the user is to have a learning platform that is personalized for the user; meaning users can easily find courses that they are interested in, either to build upon their exisiting knowledge base or pick up on new skillsets that are best suited for them. However, the current platform was unable to meet these needs as the users get recommended courses only based on popularity and recency.

What we discovered

The pains of ineffective wayfinding, information overload and an exhaustive registration process

Ineffective search and discoverability

Users found it difficult to find a specific course that suits their interests. They spent more time than necessary searching for the course and scanning the results in order to find what was right for them.

Cumbersome registration process

The registration process felt exhaustive as the users were of the opinion that the form contained multiple irrelevant input fields that could be done without in order to make the process quicker and shorter.

Lack of personalization

Most times users came in to the platform already knowing what they want to or interested in learning. They hoped that the platform could recommend courses that match their interests.

Too Many Options

The course details itself had quite a lot of pain points such as too many menus, a hard to navigate Quiz, copywriting not simple enough to understand and many more.

Solutioning with a more robust information architecture

Building a breezy registration as well as personalized experience.

Restructuring the website’s information is important to define priority and hierarchy of information, while also keeping a balance between user and business needs. The key structures that we needed to build were:

Restructure information on the landing page so that the user understands what GreatNusa offers and is able to find suitable courses.

An efficient registration process while understanding users’ interests.

Organize and prioritize information displayed on Course details such as course topic information, tutor, and duration.

Breathing a new life into the platform with improved discoverability, and a more personalized experience.

The primary goals were to relook at the visuals with a fresh new perspective, improve the easthetics of the platform, improve discoverability, and implement the personalized experience on the GreatNusa web platform

Two platforms merged into one

The other challenge was that the primary website and the LMS (Learning Management System) for accessing courses were two separate platforms. Where the LMS platform had its own limitations when it came to design customization. Our job was to design a seamless experience when the user transitions from the main website to the LMS so they don’t feel that they’re navigating between two separate websites.

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