Cekaja
Financial eCommerce
Cekaja, owned by the parent company C88 Financial Technologies, offers financial and investment products like credit cards, collateral loans (KTA), insurance, loans for Small and Medium Enterprises (SMEs), mutual funds, and more.
Having worked with the founder of Cekaja, J.P. Ellis, in 2017 to brainstorm and ideate new features for the product; this time the product team approached us to help them combine a personalized data-driven experience for its consumers with easy-to-use web and mobile experiences. We collaborated closely with their team to redesign the website.
Cekaja
Mobile (Responsive) Website
Widget and Dashboard
Cekaja had an “Application Wizard”, using which customers could apply for financial products. This wizard was designed to give users a more streamlined data input experience. However, using this input method took the users a long time to complete the application process.
Since Cekaja offers a wide variety of financial products, it was a challenge to present all the products to the user without making them feel overwhelmed or confused with the options available.
Cekaja was the first to introduce Credit Scoring in Indonesia. Because Indonesian users are not aware of what a Credit Score is, there was a need to educate the user about what a Credit Score is and the role it plays to approve a user’s financial product application.
Redesign an improved ‘application form’ experience for the user where it’s quick and easy for them to input their data.
Redesign the Cekaja Landing Page to show all available product offerings in context to the user’s needs.
Design a new Landing Page to introduce Credit Scoring and encourage users to find out their own credit score.
We wanted to enhance the whole information input experience since it’s quite a time consuming exercise for the user. We did some study around what makes a good UX for form inputs; from how to handle lengthy forms to how to contextually customize each ‘date’ input field. Here’s what makes for a good form
- Quick to fill in
- Easy to understand
- User is able to anticipate each step along the way (no surprises in the middle of the form)
To showcase all the products that Cekaja offers, we redesigned the landing page by displaying all product categories upfront right after the hero seciton. This way the user is able to quickly find the products that are suitable for their needs. In addition, we also showed these products based on the user’s context of use - their financial goals.
By placing the product categories upfront, it reduces the cognitive load and makes it easy for users to find the product they’re looking for.
To keep the clean and balanced look of the Cekaja design style, each product is represented by a simple icon so that the users are not visually overwhelmed with the array of products.
To educate new users about Credit Scoring, we designed the visual displayed in the hero image to help describe what a Credit Score is and why it is important.
We adopted the ‘Learn by Doing’ technique here, by encouraging the user to check their own Credit Score on Cekaja and understand its benefits when applying for any financial product.
Illustrations can make a website or app more user-friendly by explaining complex ideas, fast, showing empathy towards users, and adding a human touch to the UI.
Cekaja styleguide was designed based on the brand identity. We also created various illustrations to help explain the information more clearly to user.
